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Most pet parents look at the feeding guidelines on the bag and assume that if their dog or cat doesn’t eat that exact amount, something is wrong. But guidelines are not rules.

… here’s the truth no one loves to hear: there is no single “best” food. Every dog and every cat is different, just like every human is different.

Turkey isn’t the problem.

Let’s just get this out of the way: “balanced” is bullsh*t.